Wednesday, April 19, 2017

Viacom Americas Buys Majority Stake In Brazilian Producer Porta Dos Fundos

Viacom International Media Networks (VIMN) The Américas today announced that it has signed an agreement to acquire a majority stake in Porta dos Fundos, a Brazilian content producer renowned for the creation of television programming and short-form comedy sketches, with the option to expand its stake in Porta dos Fundos in the future. Terms of the transaction were not disclosed.


The combination of Porta dos Fundos with Viacom International Media Networks' bouquet of pay-TV networks, which includes Nickelodeon, MTV, Comedy Central and the Paramount Channel, will strengthen VIMN's position in Brasil, and will allow the opportunity for Porta dos Fundos to launch outside of Brasil.

Founded in 2012 by Antonio Tabet, Fabio Porchat, Gregorio Duvivier, João Vicente de Castro and Ian SBF, the Porta dos Fundos portfolio includes multiple YouTube channels, portadosfundos.com.br, short videos, TV series, mobile apps, games and a line of licensed consumer products.

“Mientras continuamos creando escala en América latina, nuestra inversión en Porta dos Fundos expande nuestro compromiso al mercado brasileño y aumenta nuestra capacidad para crear contenido innovador, usualmente nativo a plataformas digitales, que complementará nuestras capacidades y marcas existentes”, said Pierluigi Gazzolo, presidente de VIMN Americas, adding “El talento y la creatividad presentada por los miembros fundadores de Porta dos Fundos en forjar esta marca son impresionantes y nos entusiasma unir fuerzas para expandir su presencia fuera de Brasil a través de nuestra red exitosa de marcas alrededor del mundo. Creemos firmemente que ser propietarios de contenido es clave para impulsar el éxito y nos alegra incorporar esta nueva dimensión a nuestro portafolio” [...] "Nosso investimento para a aquisição do Porta dos Fundos reforça nosso compromisso com o mercado brasileiro e amplia nossa capacidade de criar conteúdo inovador".

Tereza Gonzalez, CEO of Porta dos Fundos, said: “La alianza con VIMN no nos podría hacer más felices. La alianza es un gran paso para el grupo hacia la expansión al mercado internacional, con nuevas oportunidades globales para nuestro portafolio tanto en Internet como offline. Adicionalmente, el acuerdo provee unos canales de distribución excepcionales para nuestro contenido”, adding "A sociedade é um grande passo para o grupo se expandir no mercado internacional, com novas oportunidades globais para o nosso portfólio tanto online como offline. Além disso, o acordo prevê uma distribuição excepcional de nossos conteúdos" [...] "A parceria com a Viacom é grande passo para o grupo se expandir no mercado internacional" [...] "A sociedade é um grande passo para o grupo se expandir no mercado internacional, com novas oportunidades globais para o nosso portfólio tanto online como offline. Além disso, o acordo prevê uma distribuição excepcional de nossos conteúdos".

Under the terms of the agreement, Porta dos Fundos and Viacom will develop new productions that will be distributed on linear and non-linear platforms. The two companies have previously worked together on the production of Portátil, a five-part series set backstage of a play of the same name, in 2016. The show aired on Comedy Central Brasil.

The founders of Porta dos Fundos and Viacom will develop new productions that will be distributed on linear and non-linear platforms. The two companies had already worked together on the production of the Portable series in 2016.

The deal is the latest to be signed by VIACOM-Americas following the acquisition of Telefe, the leading television network in Argentina, in November 2016.

More Nick: Viacom Américas Announces Raft Of New Latin American Deals For Hit Nickelodeon Shows!

Sources: TVBRASIL, Blog Social 1, Meios & Publicidade, Keila Jimenez – R7, UOL TV e Famosos, Wikipedia.
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